APD launches new brand and Asia push at global critical comms showcase

APD launches new brand and Asia push at global critical comms showcasPioneering software business APD Communications is revealing its new brand at the flagship Critical Communications World as part of a strategy to grow into Asia.

APD has secured a prominent presence at Critical Communications World 2019 in Kuala Lumpur, which will attract at least 2,000 critical communications professionals from around the globe.

Critical Communications World is the flagship event of The Critical Communications Association, which represents organisations involved in the design, development and deployment of critical communications systems and software worldwide.

Critical Communications World is being held from Tuesday, 18 June, to Thursday, 20 June, at the spectacular, purpose-built Malaysia International Trade and Exhibition Centre.

APD, which creates cutting-edge software used in emergency services and critical control operations, is using the platform presented by Critical Communications World to build on its ever-growing international presence and make inroads into fast-growing Asian markets.

APD is also using the event to reveal a new brand, which aligns its visual identity with that of its ultimate parent company, NEC Corporation, a global provider of technology that improves lives, protects society and enhances communities.

The new brand also aligns with Northgate Public Services (NPS) a wholly-owned NEC Corporation company, which acquired APD earlier this year, as it features three dots above the APD name which represent the dot in the “i” in each of the NPS values – intelligent, involved and innovative.

Critical Communications World has been running at venues across the world for more than 20 years. It brings together the international critical communications community and acts as a high-profile showcase for the latest technological innovations.

UK-based APD has an ever-growing international presence and reputation, with customers including Dubai Airport – the world’s busiest international passenger airport with 77m passengers annually – where APD’s integrated control room solution keeps the entire operation safe, secure and running efficiently.

APD is also working with a number of other customers in the United Arab Emirates and other states in the Middle East to deliver innovative control room solutions. Now it is targeting opportunities in Asia where nations are investing significantly in their emergency services and critical communications infrastructure.

Rhiannon Beeson, Commercial Director of APD, said: “We’re excited to be promoting our cutting-edge software and control room solutions at Critical Communications World, which is the leading event of its kind in the world.

“It’s also a brilliant showcase for our new brand, which underlines how we are now part of the NEC family. Through our parent company we have access to a network of affiliate companies across the whole of the world, which is a major competitive advantage.

“As Critical Communications World is in Kuala Lumpur this year, it presents an ideal opportunity to talk to potential customers in Asia, which has many of the world’s fastest-growing and most vibrant economies. Our technologies can play a critical role in supporting the ongoing development of emergency services and critical control systems that serve society in those nations.

“Our growing global customer base means we’re now very much on the international map as a world leader in secure, intelligent and connected technology for organisations that protect and preserve society.”

The APD team at the event will include Software Specialist Declan Whiting, who has been shortlisted for the Young Engineer Award in the International Critical Communications Awards 2019, which are held during Critical Communications World.

The awards are regarded as the most sought after in the field of critical communications and Declan is vying for the Young Engineer prize with two rising stars each from industry leaders Motorola Solutions and Sepura.

At just 26, Declan is playing an integral part in transforming the critical communications market through directly engineering the very latest solutions for emergency services’ critical communications networks.

He is a key part of the team responsible for developing Cortex, APD’s revolutionary control room Integrated Communication Control System (ICCS) which enables the emergency services to integrate communications. Declan is also working on LTE, the Long-Term Evolution of the UK’s Emergency Services Network, building client-side services from scratch, which will perform on the new network once it’s ready to be rolled out.

Declan, who joined APD in 2017 after graduating with a first-class degree in Computer Science from the University of Hull, said he was proud to represent APD in the world’s most prestigious critical communications awards.

He said: “Being part of a team that is making great strides in providing critical communications software is fantastic.

“From day one, it was clear I was working with absolute specialists. From the marketing teams to the software testers, everyone is on top of their game and that creates an environment in which you flourish and learn quickly.”

For media enquiries please contact:
John Meehan, Meehan Media & Comms (on behalf of APD Communications).
Tel 01482 223479 or 07803 199492.
E-mail: john@meehanmedia.co.uk

APD Communications

APD Communications creates secure, intelligent and connected control room and fleet technologies that help organisations protect and preserve society.

Founded by two academics from the University of Hull in 1984 and still based in the city, APD has developed cutting-edge digital technology for 35 years and is an acknowledged market leader in software development.

APD made its name in the 1980s by designing and delivering the world’s first real-time bus tracking system, which then became the industry benchmark. Later, APD engineered the Eurotunnel communications network, facilitating connectivity between the British and French borders and inside the tunnel itself.

Today 69% of UK police forces employs APD’s technology, while APD also services the national transport and aviation sectors. The London Underground runs safely and on time with assistance from APD technology, which tracks train locations and supports control room collaboration across the 250-mile network.

Internationally, APD has an ever-growing presence, powering mission-critical control rooms in Sweden, Ireland and the United Arab Emirates. At Dubai Airport – the world’s busiest international passenger airport with 77m passengers annually – APD’s integrated control room solution keeps the entire operation safe, secure and running efficiently.

Internationally, APD has an ever-growing presence, powering mission-critical control rooms in Sweden, Ireland and the United Arab Emirates. At Dubai Airport – the world’s busiest international passenger airport with 77m passengers annually – APD’s integrated control room solution keeps the operation safe, secure and running efficiently.

APD runs the APD Control Room Awards, the only awards that recognise and celebrate the life-saving and life-changing work of staff working in control rooms operated by the emergency services and other critical control operations. Launched in 2018, the awards are supported by a host of leading organisations operating in the emergency services and critical control sectors and attract hundreds of entries highlighting the extraordinary contribution to the public and society of control room staff and teams.

APD also stages International Control Room Week which celebrates the unseen work of control room operators worldwide. Launched in 2018, the campaign was supported by almost 200 control room operations and more than 10,000 personnel from police, ambulance, fire and coastguard services across the UK, as well as control rooms from as far afield as USA, Australia and India.

In January 2019 APD became part of Northgate Public Services (NPS), a wholly-owned subsidiary of NEC Corporation, a global leader in information and communications technology (ICT).

For more information, visit www.apdcomms.com